Recently I came across the wonderful TED talk by Simon Sinek and his speech was like “I was thinking about the same thing!” to me. But he was brilliant summarizing it. It works for any company. We are not Apple, we are not selling computers, we sell services – software development services. But it works for our company too! I spent a lot of time talking to the top managers and hr department about “why”, but now I even have a respected source to mention and a great illustration to it. So I spent some time and went through exercise – how our company can use this.