It is time to write in more details about persona’s creation, as I promised in one of my previous articles. I collected all the tips we developed while working with persona. This step is often skipped, but without it we can’t find out our target user needs, as we actually don’t know who are our users. Persona provide us a great testing filter for all our ideas and features. They guide us to make certain decisions, even we are just the development team and product owner is far-far away over the ocean. We used persona in the development teams not to forget about our users and always validated any action with “Would John like this?”. On the initial stages of the project personas are the powerful tool to map your ideas on the real people’s needs.
Observing is a great things to find out a lot about your end users, but in addition to this it is also valuable to interview them. Unfortunately, when it comes to the practise we make the same mistakes again and again. We are asking questions, which are difficult to answer – so the people we are interviewing are just sitting and looking at us, wondering about our intellectual potential. Or involving our relatives and get surprisingly good feedback about our ideas…:) Let’s go through the common recipe.